Resume

April C. Davis

Portfolio: www.ExceedCommunications.com
Blogs: www.Blog-AroundHarlem.com
http://www.AprilDavis.WordPress.com/
• • •
(646) 228-2131 phone • AroundHarlem[at]Gmail.com

IBM PC and Macintosh: WordPress, InDesign, QuarkXpress, Illustrator, Photoshop, Dreamweaver, Acrobat, Word, PowerPoint, Excel, and Basic HTML.

AroundHarlem.com, Writer, Editor, Content Producer
5/2007 – Present

Created AroundHarlem.com, a lifestyle magazine with local event listings and in depth articles focusing on and highlighting Harlem, African Americans and People of Color.
Develop content, write articles/website blurbs, and edit articles written by freelance writers.
Hire freelance writers, photographers and web programmers/developers.
Create graphics and upload content using WordPress content management system.
Send out HTML e-mails to subscribers, online marketing via MySpace and online user groups.
Seminars and Conferences: Magazine Publishers of America — Monetizing Online Audiences, Maximizing Ad Sales, Intelligent Selling of Internet Advertising and The Business of Editorial workshops. African American Magazine Summit, Multicultural Marketing and The Digital 24/7 Media Conferences.

Exceed Communications, Creative Director
1/1998 – Present

Created full service graphic design firm capable of fulfilling the many creative needs of its clients including graphic design, web design, consulting and creative project management.
Gained experience in sales, budgeting, working with vendors, hiring freelancers, giving presentations and building client relationships.
Conducted “Are You Web Ready” seminar for small business at a business conference.
Developed marketing strategies and wrote marketing collateral for small businesses.
Extensive background includes design, layout and production of various types of information ranging from brochures, financial documents, presentations, catalogs, magazines, newsletters, and simple websites. Clients have included design firms, advertising agencies, non-profit organizations, magazines, publishing firms, consulting firms and financial institutions.

Ernst & Young, Senior Designer (Freelance)
10/1999 – 1/2007

Assisted National Marketing Department in creation of corporate image for new branding and advertising campaign.
Create graphics for use across various media (print, web, intranet, multimedia).
Produced Quark, Word and PowerPoint templates for distribution firm wide.
Created presentations, produce brochures, newsletters, graphics for trade show displays, and conference marketing materials for the Retail and Consumer Products and other firm Divisions. Also provide software support for various programs.

Goldman Sachs, Presentation Specialists (Freelance)
6/1997 – 2/98

Empire Blue Cross & Blue Shield, Graphic Designer (Freelance)
5/1996 – 2/1997

Assisted Art Director and the Marketing and Creative Services Department with all phases of design including concept development, selection of artwork, layout and printing.
Projects included annual report, corporate communications kit, several brochures, marketing and collateral materials for new product line, slide presentations and production of artwork for video.
Provided technical support and software training.

Citicorp, Desktop Publisher (Freelance)
3/1994 – 10/1994

Provided support to the Desktop Publishing department by generating financial reports and slide presentations for Citicorp’s corporate clients.

Magazine Publishers of America, Advertising Sales and the Business of Editorial Certificates, 2007
Noble Desktop Computer Training, HTML, Dreamweaver and Dreamweaver Advanced, 2006
Center for eCommerce, The Enterprise Center at F.I.T., 2000
Creative Enterprise Ownership, Small Business Certification Program at F.I.T., 1999
Workshop in Business Opportunities, Training Program for New Entrepreneurs, 1998
Parsons School of Design, Graphic Design and Advertising Certificate Program, 1995
New York University, Sociology Major, 1987 – 1991

Conducted monthly meetings, wrote correspondence, assisted with fundraising
Organized educational events within the Harlem community in the areas of Health, Education, Economic Development and Employment
Represented the organization at local community events
Produced monthly newsletter and contributed content
Developed Marketing, Public Relations and Fundraising campaign that resulted in greater exposure in the organization, articles in local publications, increased membership and increased donations.
Assisted in planning national convention with over 800 attendants
Research for a grant proposal
Built website for Regional District

2001 Appreciation Award presented by the New York Young Adult Club of the National Association of Negro Business and Professional Women’s Clubs, Inc.
2000 Business Woman’s Award presented by the New York Club of the National Association of Negro Business and Professional Women’s Clubs, Inc.
1998 Dream Grant Recipient presented by Professional Women of Color
1998 Best Business Plan Award presented by the Harlem Venture Group
1996 Young Adult Community Service Award presented by the New York Club of the National Association of Negro Business and Professional Women’s Clubs, Inc.